What Case Studies Tell You

• They show you how similar businesses deal with the challenges of introducing new product and services.
• They let you explore the real world of new product forecasting.
• They show you how these studies can serve as a guide to future action.
• They demonstrate how businesses develop alternative courses of action in the face of new product forecasts.

Our Case Studies

• Golf Bag Cooler: A start-up with a product idea that would have a lot of competition. Thema Group developed a sales forecast, breakeven analysis, and analysis of the impact of changes in pricing and promotion.
• PDQuik Lube: An existing service business, operating in a very competitive market, is looking to diversify its operations by adding a new service. Thema Group developed a sales forecast and breakeven analysis.
• Thomas Manufacturing: An existing manufacturer, with mature products facing a declining market, is looking to add some new products that would complement the existing product line.