Thema Group

New Product Forecasting

"Prediction is very difficult, especially if it is about the future …Nils Bohr

1. Sales Forecast

This option provides you with monthly sales forecasts for up to five years. These forecasts are based on data about the product, the target market, the competition, pricing and promotion strategies, and any seasonal variation in sales. A Sales Forecast Report provides details on the market research that underlies the forecasts.
2. Sales Forecast With Breakeven Analysis

This option connects the sales forecast with breakeven analysis in order to see where sales forecasts are below the breakeven point – a situation that can lead to cash flow problems. A Sales Forecast Report provides details on the market research and breakeven analysis.
3. Sales Forecast With Breakeven and Price & Promotion Change Analysis

In addition to the sales forecast and breakeven analysis, this option adds an evaluation of the impact on the sales forecasts of changes to your pricing and promotion strategies. A Sales Forecast Report provides details on the market research, the breakeven analysis, and the price and promotion change analysis.